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Treehouse Cutlery website homepage — web design case study

Web Design Case Study

Treehouse Cutlery Web Design Case Study

A WordPress + WooCommerce website built to convert for Treehouse Cutlery.

Treehouse CutleryDTC E-commerceWordPress + WooCommerce2021
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The Live Build

Treehouse Cutlery, end to end

The full homepage we designed and shipped — scroll through it top to bottom.

Treehouse Cutlery sells toddler-safe silverware direct to parents. A single-product DTC brand lives or dies on one page doing one job well: explain the product, earn a parent’s trust, and convert. Big Fox designed and built a product landing page that does exactly that.

The brief

Parents buying for their kids are cautious and quick to judge. The brief was a focused, trust-led product landing page that answers a parent’s safety questions up front and moves them to a frictionless checkout. ‹verify›: product range / live URL / folder mapping.

What we designed & built

We built a DTC product landing page on WordPress with WooCommerce:

  • A single, conversion-focused product landing page.
  • Parent-focused messaging that leads with safety and reassurance.
  • A clean WooCommerce checkout for a fast, low-friction purchase.

Highlights

Built on WordPress and WooCommerce, the page is deliberately focused — one product, one clear message, one easy path to buy — exactly what a single-product DTC brand needs.

Scope of Work

What we delivered

  • Focused WordPress + WooCommerce DTC product landing page.
  • Parent-focused messaging that leads with safety and reassurance.
  • Clean WooCommerce checkout for a fast, low-friction purchase.
  • One product, one message, one easy path to buy.

Want a website that earns its keep?

We design and build conversion-focused sites that look the part and turn visitors into enquiries. Tell us about your project — we'll show you what's possible, no pressure.

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