What is a good website conversion rate?

It varies by industry, but a healthy benchmark for a professional-services site is around 5% of visitors becoming a lead. Many sites sit well below that — often because the site isn't built to convert, the calls-to-action are weak, or the traffic isn't well-matched to the offer. The calculator's Gap Analysis shows what closing that gap would be worth.

Are the calculator's numbers accurate?

They're illustrative estimates based on the numbers you enter and a 5% benchmark — a directional gut-check, not a guarantee. Your real results depend on your market, offer, and how well your site and follow-up convert. For an accurate picture, book a free strategy call and we'll look at your actual analytics and site.

What should I do with the result?

Use it to decide whether your website is a priority. If the gap between your current and benchmark revenue is large, the fastest wins are usually conversion (a better-built site) and qualified traffic (SEO, local SEO, or Google Ads). Book a free strategy call and we'll tell you which lever will move your number fastest.

Free Tool

Website Revenue Calculator

Most businesses know their website gets traffic — but not what that traffic is worth, or how much revenue walks out the door because the site converts below par. This free website revenue calculator turns four numbers you already know into a clear monthly and annual revenue picture, plus the gap versus a healthy 5% conversion benchmark.

See your numbers +1 825 437 3377

Revenue Calculator

See Your Revenue Potential

Switch between views: measure what you're leaving on the table, or model what your business could generate with the right numbers.

~70%

of inbound traffic to most professional service sites leaves without producing a single trackable signal.

Based on site audits Big Fox has conducted across law firms, accounting practices, and MSPs.

Pick an industry below to load typical numbers, then tweak the four inputs to match your business. The result on the right updates live.

Potential Revenue — what your current funnel projects monthly and annually. · Gap Analysis — what you're leaving on the table vs the 5% conversion rate benchmark.

Industry:

Monthly website visitors

Conversion rate

Avg. client value

Close rate on leads

Visitors / mo

Leads / mo

Revenue / mo

3,000

$90,000

Adjust the inputs to model how traffic, conversion rate, and close rate affect your bottom line.

Monthly Revenue

$90,000

/ month

Annual Revenue

$1,080,000

/ year

Book a 20-Minute Strategy Call

No deck. We look at your site and tell you what's leaking.

How To Read It

How the Revenue Calculator Works

The Short Answer

The calculator multiplies your monthly visitors by your conversion rate to get leads, then by your close rate and average client value to get revenue. Gap Analysis compares that to the same traffic converting at a 5% benchmark, showing the monthly and annual revenue you're leaving on the table. All figures are illustrative estimates.

Pick your industry to load typical numbers, then adjust the four inputs to match your business — the result updates live. It's the same back-of-the-envelope math we run on every Calgary business we talk to. The presets cover law firms, accounting firms, and MSPs.

1Monthly website visitorsRoughly how many people land on your site each month — check Google Analytics, or estimate.
2Conversion rateThe share of visitors who become a lead (call, form, booking). Most professional-services sites sit well under the 5% benchmark.
3Average client valueWhat a typical client is worth to you — per project, or annualised for retainers.
4Close rate on leadsThe share of leads that become paying clients.

An honest note: the numbers are illustrative estimates from your own inputs, not a promise. The 5% figure is a common industry benchmark, and the ~70% “leaves without a trackable signal” context in the tool is drawn from Big Fox's own site audits across law firms, accounting practices, and MSPs — not a published statistic. Treat the output as a directional gut-check, then book a call for a real analysis of your site.

When the gap looks big, the fastest fixes are usually a conversion-built website, SEO that earns qualified traffic, or local SEO and the Map Pack. See our plans and pricing or real client results to gauge what closing it is worth.

Common Questions

Revenue Calculator FAQ

Still chewing on it? Drop us a note — we'll answer plainly, no sales pitch.

Multiply your monthly visitors by your conversion rate to estimate monthly leads, then multiply leads by your close rate and your average client value to estimate monthly revenue. Our free revenue calculator does this for you — enter your four numbers and it shows the monthly and annual figures live, plus the gap versus a 5% conversion benchmark.

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