4K Accounting Services is a Grand Rapids, Michigan CPA firm built around one person’s reputation — Mindy Kiliszewski, CPA, with the highest review rating in her market. The old WordPress site didn’t reflect that. It was slow, dated, and technically fragmented. Big Fox redesigned and rebuilt it from the ground up as a fast, modern, owner-led brand site that earns trust and turns visitors into booked consultations.
The brief
A professional-services site lives or dies on trust and speed. Prospects researching a CPA want to understand the services, feel confident in the person behind them, and book a call without friction. The brief: replace a heavy, fragmented WordPress build with a lean, polished site that loads instantly, reads as premium, and is honest about exactly what the firm does — no overstatement, no filler.
What we designed & built
We rebuilt the site as hand-coded static HTML, CSS, and JavaScript — no WordPress, no page builder, no database — for total control over speed, markup, and SEO. The result is 28 pages on one cohesive design system:
- A navy, gold, and cream identity with a Lora + Inter type pairing, self-hosted for performance, and subtle GSAP scroll motion.
- Seven service pages (accounting, bookkeeping, business and individual tax prep and planning, payroll), plus pricing, about, and a clear “how we work” process page.
- A service-areas hub and six location pages for the suburbs 4K serves, each with unique content and town-specific schema.
- A conversion stack: Acuity online booking, a Netlify-powered lead form, click-to-call, and a Tax Center “quick access” hub for high-intent actions (pay, forms, refund status).
- A blog and resource library for ongoing content, all on the same templates.
Highlights
Because the site is hand-built, every page is fast and clean by default. Across all 28 pages it scores 100 on Lighthouse SEO and 96–98 on accessibility— with self-hosted fonts (no third-party font chain), WebP imagery, and clean URLs that resolve directly with no redirect hops.
The replatform also fixed a technical problem the old site carried: the domain was split acrosshttp/www variants. We mapped every old WordPress URL to a single canonical home with 301 redirects, so the rebuild launched without losing the rankings or authority the old pages had earned. Accessibility was built in, not bolted on — skip-to-content, full keyboard navigation, ARIA-correct menus and accordions, and a focus-trapped mobile nav. A premium-feeling site that also happens to be technically excellent.