Our social media management covers the whole engine — strategy through reporting — so nothing falls through the cracks:
Social Media Strategy
Audience research, platform selection, content pillars, and a posting cadence mapped to your goals.
Content Creation
Original graphics, short-form video, photography direction, and copy written in your brand voice — not recycled stock.
Scheduling & Publishing
A planned content calendar published consistently, so your feed never goes dark for three weeks.
Community Management
Replying to comments and DMs, engaging your audience, and handling the day-to-day conversation that builds loyalty.
Campaigns & Launches
Coordinated pushes around promotions, new services, events, and seasonal moments.
Reporting
Clear monthly reporting on reach, engagement, and follower growth — and, most importantly, the leads and traffic social drove.
You get a managed program, not a scheduling tool with a login. The work that separates a profitable social presence from a busy-looking one is the strategy, the original content, and the daily attention — and that's exactly the part we own.
Content is where most accounts live or die, so we don't post and pray. We build around content pillars that fit your brand and your customers, test which formats and hooks earn real engagement, and shift effort toward what works. That test-and-learn loop is the difference between an account that compounds month over month and one that quietly stalls.
Social Media That Performs
Social Media Marketing for Calgary Businesses
The Short Answer
Social media marketing in Calgary is the ongoing work of building a brand and an audience on the platforms your customers use — strategy, content, posting, and community management — run as a measurable growth channel that drives leads and sales, not just likes and follower counts.
Social media is where your Calgary customers spend their downtime — scrolling, comparing, and deciding who to trust. Done right, it's one of the most cost-effective ways to stay top-of-mind, build a brand people remember, and turn quiet followers into paying customers. Done wrong, it's a time sink that produces posts nobody sees and metrics that don't matter.
The difference is strategy. Most businesses post when they remember to, chase trends that don't fit their brand, and measure success by likes — a number that feels good and means little. The businesses that win treat social as the marketing channel it is: clear goals, a consistent brand voice, content built for their actual audience, and measurement tied to leads and sales.
That's how Big Fox Agency runs it. As a data-driven digital marketing agency, every account starts with a goal you can bank — booked calls, form fills, foot traffic, sales — and works backward to the platforms, content, and posting rhythm that deliver it. You get a marketing program with a plan behind every post, not a content calendar filled for the sake of being “active.”