It's the same checklist Big Fox Agency runs on every site we audit — a plain-English version of the on-page standard we hold our own work to. Read it free here, or download a printable copy to use as you go.
Work through it and you'll know exactly what's helping and what's holding you back before spending a dollar on traffic. When you're ready to go deeper, it links straight into our Calgary SEO services and local SEO and the Google Map Pack — and if local visibility is the priority, here's the full guide on how to rank in the Google Map Pack.
Two more places to point it: the AI-answers era needs its own pass, so pair this with the AI search visibility checklist, and if you run a specialised firm, see the industries we specialise in. For the source material, Google's own SEO Starter Guide covers the fundamentals, and PageSpeed Insights tests the technical health items. Book a free strategy call if you'd rather we handled it.
Here's how to use it. Go through the five groups in order — on-page basics, technical health, local SEO, content, then trust and links — and tick each item that's genuinely in place on your site. Be honest; a half-true tick helps no one. The goal isn't a perfect score on day one, it's a short, prioritised list of what to fix first. Most small-business sites lose rankings to the same few gaps — weak or duplicate page titles, a slow mobile experience, an incomplete Google Business Profile, and thin content — and all of them are fixable without a developer.
Where you start depends on your score. Under ten checks, fix the on-page and technical basics first — they're fast, free, and unblock everything else. Already in good shape? The leverage moves to content and links: publishing pages that answer real buyer questions and earning mentions from other reputable sites. Either way, work the list before spending a dollar on traffic — sending ads or SEO budget to a site that isn't ready just pays to lose visitors faster. When you'd rather have it handled, that's the job of our Calgary SEO services.
