What does 'authority content' actually mean for a consulting firm?

It's content that demonstrates genuine expertise on the problems your clients face — frameworks, analysis, guides, and answers to the questions they research before hiring. Done well, it ranks in search, earns trust, and gets cited (including by AI assistants), so prospects arrive already convinced you know your field. It's the opposite of generic blog filler.

Is marketing worth it if my business runs on referrals?

Referrals are excellent but uncontrollable — they go quiet without warning and cap your growth. Marketing adds a channel you control, and it often amplifies referrals too: prospects who hear your name will search you, and a strong website and content close the loop. The aim isn't to replace referrals but to stop depending on them alone.

How long are professional services sales cycles, and how does marketing fit?

High-value B2B engagements often take months and involve several stakeholders. Marketing fits by building authority early (so you're a credible option before anyone reaches out), staying present through the evaluation with content and nurture, and attributing leads from first touch to signed engagement — so you can see which efforts actually produce work, not just inquiries.

How much does professional services marketing cost in Calgary?

Most firms start with an SEO, content, and website engagement in the $1,500–$3,000/month range, scaling with ambition and competitiveness. Because deal values are high, a single new engagement often covers many months of marketing. We scope to your positioning and growth goals and report leads back to pipeline and revenue.

Do you only work with the industries listed on your site?

Our named verticals (law, accounting, IT/MSP, real estate, home services) are where we go deepest, but professional services covers many high-trust B2B firms — consultants, engineers, advisors, specialist agencies. If you sell expertise to a considered buyer in Calgary or Alberta, the same fundamentals apply. Book a call and we'll tell you honestly whether we're the right fit.

Will AI search change how professional firms get found?

Increasingly, yes. Sophisticated buyers now ask AI assistants for recommendations and summaries before they shortlist, and those answers are built from the same authority content and clear positioning that wins traditional search. Firms that publish genuine expertise, structure it well, and stay crawlable are the ones AI tools cite by name — exactly the GEO layer we build alongside SEO so your firm shows up whether a buyer searches Google or asks an assistant.

Industries · Professional Services

Professional Services Marketing in Calgary

When you sell expertise, your marketing is your credibility. A vague website or thin content tells a prospective client you might be vague at the work too. Professional services marketing in Calgary makes your authority visible and undeniable — so consultants, engineers, and advisory firms attract better-fit clients who arrive already trusting them. Big Fox Agency builds that authority engine for high-trust B2B firms across Alberta.

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5.0 on Google

“…showing up near the top of pretty much every search we could ask for.”
Ian Dudgeon · Google review

+316%organic leads

Start Here

What We Do for Consultants

Pick where to start. Cards marked For Consultants go to the page built specifically for your world; the rest go to the core service. Either way, you'll find the depth here — not a dead end.

For Consultants

SEO for Consultants

Rank for the problems your clients Google before they ever call — and win high-fee engagements.

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Service

Web design

A senior-feeling, conversion-built site that signals you operate at a high level.

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Service

GEO / AI search

Be the firm AI assistants recommend when a buyer asks for an expert.

Explore GEO / AI search

Service

Google Ads

Targeted demand for specific services and events when speed matters.

Explore Google Ads

Service

Local SEO

Local visibility for firms with a defined geographic market.

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Service

AI lead generation

AI-personalized outbound that books qualified meetings with your ideal-client companies — on autopilot.

Explore AI lead generation

What We Do

Professional Services Marketing in Calgary — What It Involves

The Short Answer

Professional services marketing in Calgary turns expertise into demand: authority content and thought leadership, SEO that ranks your specialisms, a senior-feeling website that converts, and clear positioning. For consultants, engineers, and advisory firms it builds a controllable inbound channel of qualified, high-trust B2B leads to complement referrals.

We start with positioning — what you do, for whom, and why you're the credible choice — then make it visible. That means authority content and thought leadership that rank for your specialisms and earn trust before the first call; a website that signals senior-level expertise and converts; SEO for the high-intent, often low-competition searches your buyers run; and, increasingly, GEO so AI assistants name you when a prospect asks for a recommendation.

Long sales cycles get nurture and proper attribution, so you see which marketing produces real engagements — not just form fills. It's the same revenue-focused system we bring to every industry we specialise in, tuned to how high-trust professional buyers actually search, evaluate, and decide. Either way, you get marketing that behaves like a senior member of the team — accountable to pipeline, not just activity. In practice that looks like a steady drumbeat of genuine expertise — articles, guides, and clear answers to the questions your buyers research — backed by a website and positioning that make choosing you feel obvious. Done consistently, that compounds into a reputation that does the selling before a single call, and into rankings a less-committed competitor struggles to dislodge. The services below are the levers; the section that follows maps them to the kind of firm you run.

That long-cycle framing isn't a guess. Research on the B2B buying journey finds a typical complex purchase now involves six to ten decision-makers who do most of their evaluation independently before they ever contact a firm — which is exactly why your authority has to be visible and trusted long before the first conversation.

Some of the firms we help fit one of our named verticals more precisely. If that describes you, we go deeper on dedicated pages.

A Specialist Discipline

Professional Services — Where Credibility Is the Product

These are considered, relationship-led sales with long cycles and high deal values. Generic lead-gen tactics fall flat; what works is demonstrated expertise made visible. We build all three levers and measure them in qualified pipeline:

Authority content that demonstrates real expertise

A website that signals senior-level credibility

Presence in the searches and AI answers buyers trust

Measured in qualified pipeline, not form fills

The Challenge

Why Selling Expertise Is Different

Selling expertise is not like selling a product. The buyer is sophisticated, the decision is high-stakes, and the trust that wins the engagement is built long before any pitch — so a generic lead-gen playbook works against you. What looks like a lead-generation problem in a professional firm is usually a credibility problem in disguise. The firms that grow predictably treat their marketing as proof of competence, not background noise, and professional services marketing has to be built around four realities:

Credibility is the product

Buyers infer the quality of your work from the quality of your marketing. Anything that looks generic undermines a premium fee.

Long, considered cycles

High-value B2B engagements take months and multiple stakeholders — you need authority content and nurture, not a one-shot ad.

Referral-dependent and lumpy

Most professional firms rely on word-of-mouth and feel every dry spell. A controllable inbound channel smooths the pipeline.

Expertise is hard to translate

Deep technical or advisory work has to be made legible and compelling to a buyer who isn't an expert — without dumbing it down.

Who We Help

Professional Firms We Market

Professional services isn't one buyer. A boutique consultancy commands fees differently than an engineering firm translating technical depth, or an advisory practice serving a compliance-sensitive client, and what persuades one buyer rarely persuades the next. So we tune the same authority engine to each, matching the content, positioning, and channels to how that kind of firm actually earns trust and wins work. The fundamentals of authority, positioning, and proof hold across every one of them — what changes is how those fundamentals are expressed, and getting that expression right is most of the job.

Consultants

Thought leadership and positioning that command premium fees.

Engineering & Technical

Translating deep expertise into clear, ranking, trust-building content.

Advisory & Financial

Authority and compliance-aware content for a high-trust buyer.

B2B Agencies & Firms

A senior-feeling brand and inbound system that wins better-fit clients on expertise, not price.

Proof Across Verticals

Expertise Made Visible, Measured to Revenue

These are the outcomes our revenue-focused system produces for professional and local-service firms across Calgary and Alberta — the same playbook we bring to high-trust B2B firms like yours, measured in qualified pipeline, not vanity metrics.

Local moving company

Organic Queries

+1100%

More Leads

3×

Revenue Generated

$300K

In new revenue within 6 months

Professional Services Marketing in Calgary

What We Do for Consultants

SEO for Consultants

Web design

GEO / AI search

Google Ads

Local SEO

AI lead generation

Professional Services Marketing in Calgary — What It Involves

Professional Services — Where Credibility Is the Product

Why Selling Expertise Is Different

Credibility is the product

Long, considered cycles

Referral-dependent and lumpy

Expertise is hard to translate

Professional Firms We Market

Consultants

Engineering & Technical

Advisory & Financial

B2B Agencies & Firms

Expertise Made Visible, Measured to Revenue

Frequently Asked Questions About Professional Services Marketing

Contact Us

What We Do for Consultants

SEO for Consultants

Web design

GEO / AI search

Google Ads

Local SEO

AI lead generation

Professional Services Marketing in Calgary — What It Involves

Professional Services — Where Credibility Is the Product

Why Selling Expertise Is Different

Credibility is the product

Long, considered cycles

Referral-dependent and lumpy

Expertise is hard to translate

Professional Firms We Market

Consultants

Engineering & Technical

Advisory & Financial

B2B Agencies & Firms

Expertise Made Visible, Measured to Revenue

Frequently Asked Questions About Professional Services Marketing

Contact Us