Free Checklist
The AI SEO checklist that shows whether ChatGPT, Perplexity, and Google's AI Overviews can find and cite your business.
Your customers have started asking AI instead of Google — and it answers with a short list of named businesses. This free AI SEO checklist walks through the 25 checks that decide whether ChatGPT, Claude, Perplexity, and Google's AI Overviews can find your business, trust it, and quote it.
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Why It Matters
The Short Answer
AI assistants are becoming a real discovery channel: people ask ChatGPT or Perplexity for “the best [x] in Calgary” and act on the named answer. If the AI can't find, parse, and trust your business, you're simply absent in that moment — there's no ranking to climb, just presence or nothing.
It's the same checklist Big Fox Agency uses when we run a generative engine optimization (GEO) audit for a client — organised around the five things AI assistants actually look at. No email required to read it; download a printable copy if you'd like one.
Showing up in AI answers is the lead-capture twin of our GEO / AI search service: the same five levers, in a form you can run yourself. If you want the longer reads, here's how to show up in AI search and a plain explainer of what Google's AI Overviews are. AI buyers research by vertical, so it pairs naturally with the professional services we specialise in.
None of this replaces the fundamentals — our Calgary SEO services are the foundation GEO builds on. It layers on top: extractable answers, a clear business entity, schema, and deliberate control over which crawlers (including Google-Extended) can reach you, so you're eligible to appear in Google's AI Overviews and the assistants. Prefer we handle it? Book a free AI visibility audit.
Here's how to use it. Work through the five groups in order — content structure first, then entity clarity, schema, crawler access, and authority — and tick each item you can honestly say is in place. Don't chase a perfect score on the first pass; the point is to surface the two or three gaps that are costing you citations right now. Most local businesses fail the same handful of checks — no FAQ structure, thin or missing schema, an unverified Google Business Profile — and fixing those is what moves a business from invisible to quotable in an AI answer.
Then re-run it. AI visibility isn't set-and-forget — the assistants re-crawl, competitors publish, and the prompts people use keep shifting, so your standing drifts. Treat this as a quarterly check: score yourself, fix the weakest group, and actually test it by asking ChatGPT, Perplexity, and Google's AI Overviews the real questions your buyers ask, to see whether you get named. If you'd rather skip the audit and the fixing, that's exactly what our GEO / AI search service does.
The Checklist
To be cited by AI assistants, a business needs five things: content structured as clear questions and direct answers, a well-defined business entity, complete schema markup, AI-crawler access, and authority corroborated across independent sources. This checklist breaks those five into 25 concrete checks you can run on your own site today.
Can an AI lift a clean answer?
Does the AI know who you are?
Can machines read your facts unambiguously?
Can the bots actually reach you?
Do your facts agree with themselves everywhere?
How to read your score · 25 checks
Want the research behind it? The term “generative engine optimization” comes from the original GEO paper — the academic starting point for optimising content for AI-generated answers.
Take It With You
Want the printable version to work through offline or share with your team? Drop your email and we'll send it over — plus the occasional genuinely useful AI-search and SEO tip for Calgary businesses. No spam, unsubscribe anytime.
Common Questions
Still chewing on it? Drop us a note — we'll answer plainly, no sales pitch.
An AI SEO checklist (also called an AI search visibility or GEO checklist) is a set of checks that determine whether AI assistants — ChatGPT, Claude, Perplexity, and Google's AI Overviews — can find, trust, and cite your business when they answer a relevant question. It covers content structure, entity clarity, schema, AI-crawler access, and authority.
We'll run this audit on your site, fix what's failing, and strengthen the entity and authority signals that get you cited. See the service, or just book a free audit.
