Should I optimise for 'CPA' or 'accountant' and 'bookkeeping'?

Mostly the latter. Far more business owners search 'accountant Calgary' or 'bookkeeping services' than 'CPA,' because they search for the service they need, not the credential. We lead with the high-demand service terms while still reinforcing your CPA credibility on the page — capturing the largest pool of demand without losing the trust the designation signals.

How do I get clients outside of tax season?

Tax season is a spike on top of steady year-round demand for bookkeeping, payroll, corporate accounting, and advisory work. We build content and local SEO that capture that everyday demand, and time Google Ads to ramp before the tax-season surge — so your pipeline stays full in the off-season instead of going quiet.

How much does marketing for an accounting firm cost in Calgary?

Most firms start with an SEO and local SEO engagement in the $1,300–$2,500/month range and add Google Ads around tax season. The right scope depends on how competitive your services and target areas are and how fast you want to grow. We report every lead back to booked consultations and revenue, so the spend is accountable.

Does local SEO matter for accountants?

Yes — a large share of accounting searches are local and trigger Google's map pack ('accountant near me,' 'bookkeeper Calgary'). Ranking there, with an optimised Google Business Profile and consistent reviews, is often the single highest-ROI channel for a firm with a local client base, because those searchers are ready to book.

How long until accounting firm marketing produces leads?

Google Ads can produce qualified inquiries within days. Local SEO improvements often show in 1–3 months, and competitive organic rankings for bookkeeping and tax searches typically mature over 3–6 months. We sequence early wins from paid and local while SEO compounds — and pre-build for tax season so you rank when demand peaks.

Industries · Accounting Firms

Marketing for Accountants in Calgary

Most accounting firms grow on referrals — until they plateau. Marketing for accountants in Calgary adds a second, predictable channel: ranking when someone searches "accountant near me," and converting that into a booked consultation. Big Fox Agency builds year-round lead flow for CPA, bookkeeping, and tax firms.

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+1 825 437 3377

See what we do for accountants

5.0 on Google

“…showing up near the top of pretty much every search we could ask for.”
Ian Dudgeon · Google review

+316%organic leads

Start Here

What We Do for Accountants

Pick where to start. Cards marked For Accountants go to the page built specifically for your world; the rest go to the core service. Either way, you'll find the depth here — not a dead end.

Service

Local SEO

Win the map pack for "accountant near me" and "bookkeeper near me" searches.

Explore Local SEO

For Accountants

SEO for Accountants

Rank for the searches that fill your pipeline all year — not just tax season.

Explore SEO for Accountants

For Accountants

Google Ads for Accountants

Targeted campaigns that book advisory and tax clients beyond busy season.

Explore Google Ads for Accountants

Service

Web design

A professional, trust-building site that converts visitors into consultations.

Explore Web design

Service

GEO / AI search

Be the firm AI assistants name when a business owner asks who to hire.

Explore GEO / AI search

Service

AI lead generation

AI-personalized outbound that books meetings with the businesses that need bookkeeping, tax, and advisory help.

Explore AI lead generation

What We Do

Marketing for Calgary Accounting Firms — What It Involves

The Short Answer

Marketing for accountants in Calgary combines local SEO for "accountant near me" searches, content targeting bookkeeping, tax, and advisory demand, a trust-building website, and seasonally-timed Google Ads. The aim is a steady, year-round flow of qualified business-owner clients — not a once-a-year tax-season bump.

We map the searches your ideal clients run — by service (bookkeeping, tax prep, corporate accounting, advisory) and by area — and build to win them: local SEO and Google Business Profile so you appear in the map pack, service pages that rank for the high-demand "bookkeeping/accountant Calgary" terms, content that answers the tax and small-business questions owners search, and Google Ads timed to the season. Leads are tracked to booked consultations so you can see exactly which work fills the calendar.

The result is a practice that no longer lives and dies by referrals or by April. Bookkeeping and advisory demand gets captured every month, the tax-season surge gets captured when it peaks, and every dollar is reported back to booked consultations and revenue rather than clicks. It's the same accountable, revenue-focused system we bring to every industry we specialise in — tuned to how business owners actually search for, vet, and hire an accountant in Calgary.

Credibility carries weight in this category, so we keep your marketing aligned with how the profession presents itself — reinforcing your CPA Alberta standing and the trust your designation signals rather than leaning on claims that would undercut it.

Accounting is one of several high-trust, expertise-led verticals we specialise in — here's the bigger picture across our related work.

professional services marketing in Calgary

A Specialist Discipline

Accounting Marketing — Built for Both Seasons

Accounting marketing has a rhythm most agencies miss — a tax-season spike on top of a steady base of business owners who need a bookkeeper or advisor any month of the year. We build for both:

Ramped before the tax-season surge

Year-round bookkeeping and advisory demand captured too

Targeting the searches owners actually run

A pipeline that no longer goes quiet in June

The Challenge

Why Generic Marketing Fails Accounting Firms

Most agencies run an accounting firm through the same playbook they'd use for any local business, and it quietly underperforms — because the way owners choose an accountant doesn't match a generic funnel. The decision is part credibility, part timing, and almost always local, and the searches that produce clients aren't the ones most firms optimise for. Getting accounting marketing right means building around four realities the average campaign ignores:

Referral ceilings

Word-of-mouth is great until it stops scaling; you need a channel you control instead of waiting for the next introduction.

Seasonality

Tax season drives a search spike, but the firms that win capture year-round bookkeeping and advisory demand too — and pre-position before the surge so they rank when it hits.

People search the service, not the credential

Far more buyers search "bookkeeper" or "accountant Calgary" than "CPA." Optimising only for "CPA" leaves the biggest pool of demand on the table.

Trust and local intent

Business owners hand an accountant their books — credibility, reviews, and a professional site decide it, and most of the demand is local, in Google's map pack.

Who We Help

Accounting Practices We Market

Accounting isn't one buyer. The owner shopping for a bookkeeper, the founder who needs a corporate return, and the company weighing a fractional CFO all start from different searches, different intent, and different timelines — and what wins one rarely wins the next. So we tune the same engine to each practice type, matching the searches we target, the content we build, and the channels we run to how that kind of client actually finds and chooses a firm. Here's how we approach the practices we market most.

A Calgary CPA reviewing financial statements at a desk — the accounting practices Big Fox markets.

CPA Firms

Credential-led credibility paired with the high-demand service searches your clients actually run.

Bookkeeping Services

The highest search volume of the group — local SEO and service pages capture the everyday "bookkeeper Calgary" demand.

Tax Preparation

Seasonal Google Ads plus content that ranks before the spike hits.

Small-Business & Corporate Accounting

Service and area pages that win the owners searching for an accountant year-round, not just at filing time.

Advisory & Fractional CFO

Authority content and a credibility-first site for a higher-value, considered buyer.

Proof Across Verticals

Marketing Built to Grow Your Practice

These are the revenue outcomes our search system produces across Calgary and Alberta service businesses — the same playbook we bring to your firm, measured to the consultations it books, not the clicks it buys.

Local moving company

Organic Queries

+1100%

More Leads

3×

Revenue Generated

$300K

In new revenue within 6 months

Marketing for Accountants in Calgary

What We Do for Accountants

Local SEO

SEO for Accountants

Google Ads for Accountants

Web design

GEO / AI search

AI lead generation

Marketing for Calgary Accounting Firms — What It Involves

Accounting Marketing — Built for Both Seasons

Why Generic Marketing Fails Accounting Firms

Referral ceilings

Seasonality

People search the service, not the credential

Trust and local intent

Accounting Practices We Market

CPA Firms

Bookkeeping Services

Tax Preparation

Small-Business & Corporate Accounting

Advisory & Fractional CFO

Marketing Built to Grow Your Practice

Frequently Asked Questions About Accounting Firm Marketing in Calgary

Contact Us

What We Do for Accountants

Local SEO

SEO for Accountants

Google Ads for Accountants

Web design

GEO / AI search

AI lead generation

Marketing for Calgary Accounting Firms — What It Involves

Accounting Marketing — Built for Both Seasons

Why Generic Marketing Fails Accounting Firms

Referral ceilings

Seasonality

People search the service, not the credential

Trust and local intent

Accounting Practices We Market

CPA Firms

Bookkeeping Services

Tax Preparation

Small-Business & Corporate Accounting

Advisory & Fractional CFO

Marketing Built to Grow Your Practice

Frequently Asked Questions About Accounting Firm Marketing in Calgary

Contact Us