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On The Uphill — Photography web design case study by Big Fox Agency.

Web Design Case Study

On The Uphill Web Design Case Study

A WordPress + WooCommerce website built to convert for On The Uphill.

On The UphillPhotographyWordPress + WooCommerce2022
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The Live Build

On The Uphill, end to end

The full homepage we designed and shipped — scroll through it top to bottom.

On The Uphill is a photography brand selling curated, limited-edition prints. For a visual product, the website itself has to do the work the gallery wall would — let the imagery lead and get out of the way of the sale. Big Fox designed and built a storefront that does exactly that.

The brief

Prints sell on emotion and image quality. The brief was a portrait-first storefront that presents limited-edition work beautifully, conveys scarcity, and moves a buyer to checkout without friction. ‹verify›: product range / live URL.

What we designed & built

We built a curated photography storefront on WordPress with WooCommerce:

  • Portrait-first, image-led layouts that let the photography lead.
  • Limited-edition product pages that convey scarcity and value.
  • A streamlined WooCommerce checkout, plus a custom 404.

Highlights

Built on WordPress and WooCommerce, the storefront is restrained by design — the work is the hero, and the path from admiring a print to owning it is short and clean.

Inside the Build

A look at the key templates we designed and shipped. Click any screen to view the full page capture.

Scope of Work

What we delivered

  • Image-led WordPress + WooCommerce storefront for a photography brand.
  • Portrait-first layouts with limited-edition product pages that convey scarcity.
  • Streamlined checkout, plus a custom 404 — the work stays the hero.
  • Restrained design that gets out of the way of the sale.

Want a website that earns its keep?

We design and build conversion-focused sites that look the part and turn visitors into enquiries. Tell us about your project — we'll show you what's possible, no pressure.

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