Calgary Paid Social Studio
Likes don't pay the bills. Big Fox Agency runs Facebook advertising in Calgary that's built for one thing: leads and revenue you can actually measure. We target the right audiences, test the creative, and track every dollar to ROAS — so your ad budget buys customers, not a vanity follower count. Data in, leads out.
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Paid Social, Done Right
The Short Answer
Facebook advertising in Calgary is paid promotion across Facebook and Instagram, managed by Big Fox Agency as a performance channel. Instead of boosting posts for reach, we build targeted campaigns measured against leads, cost per lead, and return on ad spend — so the budget buys customers, not vanity metrics.
As a data-driven digital marketing agency, we treat Facebook advertising in Calgary as a performance channel, not a popularity contest. Every campaign is measured against the only metric that matters: cost per lead.
Facebook and Instagram are where your Calgary customers spend their downtime — and that's exactly what makes paid social powerful. Unlike search ads that wait for someone to look for you, Facebook advertising puts your offer in front of the right people before they're even searching, based on who they are, where they live, and what they care about.
The catch? It's easy to spend money and get nothing but reach and "engagement." Boosted posts and broad targeting burn budgets fast. The businesses that win with Facebook advertising in Calgary treat it like the performance channel it is: clear goals, tight audiences, strong creative, and relentless measurement against leads and sales.
That's how we run it. Every campaign starts with a goal you can bank — booked calls, form fills, purchases — and works backward to the targeting and creative that deliver it.
That precision is where paid social pays off locally. We can put your offer in front of homeowners in specific Calgary neighbourhoods, people who recently moved, parents, or anyone who's visited your website — at a cost per impression traditional advertising can't touch. The platform's targeting is the product; using it well is the skill.
Core Deliverables
Our Facebook ad management covers the full campaign lifecycle — strategy through optimization.
Business Manager, pixel and conversions API, audiences, and campaign structure built correctly from the start.
Interest, lookalike, and custom audiences built from your customer data and refined as results come in.
Scroll-stopping images, video, and copy, tested in variations to find what converts.
Re-engaging visitors and warm audiences who didn't convert the first time — usually your cheapest leads.
Proper tracking so every lead and sale is attributed, not guessed.
Clear monthly reporting on spend, leads, cost per lead, and ROAS, with ongoing tuning.
You get a managed program, not a "set it and forget it" boost — the kind of hands-on work that separates profitable ad accounts from expensive ones.
Creative is where most campaigns live or die, so we don't guess. We launch several ad variations, let the data show which hooks, images, and offers resonate, then shift budget to the winners and refresh before fatigue sets in. That test-and-iterate loop is the difference between an ad account that improves every month and one that quietly drains budget on tired creative.
One Platform, Two Networks
Facebook advertising today means Meta — the ad platform that runs both Facebook and Instagram from one place. We build campaigns across both so your budget reaches people where they actually spend time.
Broader, older reach — strong for local service businesses and B2B lead generation.
Visual, lifestyle, and younger audiences — strong for brand consideration and demand.
Short video where attention is highest — built for the placement, not one asset recycled everywhere.
Meta shifts budget across feeds, Stories, and Reels toward whatever's actually performing.
Instagram ads tend to win for visual, lifestyle, and younger audiences; Facebook reach skews broader and older and is strong for local service businesses and B2B. Meta's ad system lets us place ads in feeds, Stories, Reels, and more, then automatically shift budget toward whatever's performing.
Creative also has to fit the placement. A polished Reel that works on Instagram can fall flat as a static feed ad, and vice versa. We build creative for the placements that perform for your audience — short video and Stories where attention is highest, feed ads where intent runs deeper — instead of recycling one asset everywhere and hoping. The point isn't to be on every placement; it's to be on the right ones for your audience and offer.
Numbers That Matter
Reach, impressions, and likes feel good in a report. They don't tell you whether your Facebook ads made money. We optimize for the metrics that do.
What it actually costs to put a qualified prospect in your pipeline — the number we drive down.
What you pay to win a customer, measured against what that customer is worth to you.
Revenue earned for every dollar spent — proof the account is making money, not just noise.
That focus on measurable return is the discipline behind every account we run. Lead generation, not applause, is the goal — so the report you get answers one question first: what did the spend bring back?
Here's our honest position: we won't promise a specific ROAS before we understand your offer, margins, and market — anyone who does is guessing. What we will do is build, measure, and optimize toward a profitable cost per lead, and show you the numbers every month so you always know what your spend is buying.
None of that works without clean data. We set up the Meta pixel and conversions API properly so every lead and sale is tracked back to the ad that drove it. That feedback loop is what lets the platform's algorithm find more of your best customers — and what lets us cut what isn't working before it wastes your budget.
Proof, Not Promises
We don't optimize for likes. We engineer paid budgets into measurable revenue — here's what that discipline produces across real client accounts.
Organic Queries
+1100%
More Leads
3×
Revenue Generated
$300K
In new revenue within 6 months
Inquiries
+195%
Organic Rank
TOP 3
Revenue Growth
3× Revenue
Revenue Growth in Pipeline
Organic Traffic
+61%
Click-Through Rate
+106%
Lead Growth
+316%
More organic leads in 3 months
More Leads
2×
Revenue Growth
3×
Return on Ad Spend
762% ROAS
Return on Ad Spend
Impressions
+342%
To Recovery
10 Days
Organic Growth
+432%
More organic clicks in ~10 days
Organic Queries
+1100%
More Leads
3×
Revenue Generated
$300K
In new revenue within 6 months
Inquiries
+195%
Organic Rank
TOP 3
Revenue Growth
3× Revenue
Revenue Growth in Pipeline
Organic Traffic
+61%
Click-Through Rate
+106%
Lead Growth
+316%
More organic leads in 3 months
More Leads
2×
Revenue Growth
3×
Return on Ad Spend
762% ROAS
Return on Ad Spend
Impressions
+342%
To Recovery
10 Days
Organic Growth
+432%
More organic clicks in ~10 days
Organic Queries
+1100%
More Leads
3×
Revenue Generated
$300K
In new revenue within 6 months
Inquiries
+195%
Organic Rank
TOP 3
Revenue Growth
3× Revenue
Revenue Growth in Pipeline
Organic Traffic
+61%
Click-Through Rate
+106%
Lead Growth
+316%
More organic leads in 3 months
More Leads
2×
Revenue Growth
3×
Return on Ad Spend
762% ROAS
Return on Ad Spend
Impressions
+342%
To Recovery
10 Days
Organic Growth
+432%
More organic clicks in ~10 days
Brands that trust us
Which Channel, When
The most common question Calgary owners ask: Facebook or Google? They do different jobs, and the best programs often use both.
Captures demand
When someone searches "emergency plumber Calgary," they're ready to buy now. Search ads put you in front of that high-intent moment. That's the focus of our Google Ads management work.
Creates demand
It introduces your business to people who fit your customer profile but aren't searching yet — building awareness, retargeting, and demand you can later capture.
For most businesses, Google captures the people ready to buy and Facebook fills the top of the funnel and retargets the rest. We'll tell you honestly which to start with based on your goals and budget — and there's a difference between paid social and organic social, which we cover on our social media marketing page.
Transparent Pricing
There are two numbers in any paid-social budget: your ad spend (paid to Meta) and the management fee (paid to us to run it well). Be wary of anyone who blurs the two.
Paid to Meta. Most Calgary small businesses see meaningful results starting around $1,000–$3,000 per month, scaled up once the campaigns prove a profitable cost per lead.
Paid to us to run it well — transparent and scoped to the work, never a hidden cut of your ad spend that grows just because you spend more.
Your budget should be sized to what a customer is worth, not to a number that sounds comfortable. Spend scales with profitable demand.
The right starting budget depends on your goals, margins, and how competitive your audience is. The fastest way to a real number is a short strategy session about your goals and what a customer is worth to you.
Crucially, your budget should be sized to what a customer is worth. If a new client is worth $2,000 and we're acquiring leads at $40 each, spending more is the obvious move; if the math doesn't work yet, we fix the offer and funnel before scaling. We'd rather grow your spend because it's profitable than bill you for a budget that isn't.
Questions We Hear
Still chewing on it? Drop us a note — we'll answer plainly, no sales pitch.
Most Calgary small businesses start with around $1,000–$3,000 per month in ad spend, plus a transparent management fee for running the campaigns. The right budget depends on your goals, margins, and audience. We scale spend up once the campaigns prove a profitable cost per lead, and we keep the ad spend and our fee clearly separate.
Want to know what Facebook advertising could do for your business? We'll review your goals, audience, and offer, and show you a realistic plan for turning ad spend into leads. No pressure, no jargon.
