This client is a Calgary educational services provider — anonymized here at their request, as it is in the dashboard below. They run Google Ads with Big Fox to bring in a steady, cost-controlled stream of enrolment and enquiry over the full year.
The goal
Education has natural seasonal peaks — enrolment windows where demand spikes and quiet stretches in between. The goal was a year-round Google Ads program that captures the busy periods hard while keeping cost per result efficient the rest of the year, all on a lean, predictable budget of about $1K per month. ‹verify›: programs / offers advertised.
The campaign
We ran a conversion-tracked Google Ads search program aligned to the client’s enrolment calendar across the 2024 year. Spend leaned into the high-demand enrolment windows — visible as the peaks in the dashboard trend — and stayed efficient through the quieter months, with ongoing search-term review, negative keywords, and bid management throughout.
The return
Across the full year, on $7.61K of managed spend, the program returned well above break-even:
- 733% return on ad spend (Actual ROAS, per Google Ads).
- 2,070 clicks from 32,400 impressions.
- $3.67 cost per click and a $40.93 cost per conversion.
On roughly a thousand dollars a month, this provider earned more than seven dollars back for every dollar spent — proof that a tightly managed, calendar-aware paid-search program can compound results without a big budget.
