Paul Fox

Paul founded Big Fox Agency to fix what frustrated him about most agencies: reports full of vanity metrics and no clear line to revenue. He leads strategy on every client account and only takes on work the team is confident it can grow.

He writes about the things he does day to day — search and local SEO, the shift to AI-driven search, and running SEO, ads, and web as one measured system instead of three disconnected efforts. His angle is always the same: what actually moves qualified leads, and how to prove it.