Real Estate SEO That Wins Listings and Leads
We build real estate SEO around how property searches really work — local intent, listing pages, and the AI answers buyers now read first. Calgary-grown, available to agents and brokerages across Canada.
Real estate is one of the most competitive search markets there is. Buyers start on Google and the big portals — the National Association of Realtors finds the vast majority of buyers begin their home search online; sellers research agents before they ever call. If you're not visible at those moments, you're invisible — and the listing goes to the agent who is.
Generic SEO won't cut it here. It's built for how property gets searched: hyperlocal queries, neighbourhood and listing pages, and an authority signal — grounded in Google Search Central best practices — strong enough to compete with national portals on the searches that matter locally.
That's the work we do. We rank realtors and brokerages for buyer and seller searches in their markets, then make sure that traffic converts — clear calls to action, fast pages, and lead capture that turns a search into a conversation. The goal isn't traffic for its own sake. It's more listings, more buyer leads, and a pipeline that doesn't depend on cold calling.
There's a reason the best agents stop leaning on portal leads. A lead bought from a portal is sold to several agents at once, costs more every year, and disappears the moment you stop paying. A lead that finds you through search is yours alone — and the page that earned it keeps working long after it's published. Real estate SEO turns marketing from a recurring expense into a compounding asset: every neighbourhood page, review, and citation makes the next ranking easier to win and lowers your blended cost per lead over time.
