PPC · Home Services
When a Calgary homeowner's furnace quits at -20°, they search the trade plus "near me" and call one of the first names Google shows. Google Ads for contractors puts your business at the very top — above the map pack, in front of a homeowner ready to book today. Big Fox runs PPC for home-services trades across Alberta, measured against booked jobs, not clicks.
+316%organic leads“…showing up near the top of pretty much every search we could ask for.”
Ian Dudgeon · Google review
A Specialist Discipline
Demand is urgent and seasonal, the same click can be a ready-to-book emergency or a tire-kicker collecting ten quotes, and a single mismanaged campaign can burn a month's budget before the phone rings. We run contractor Google Ads the way an owner would want them run:
Tight, trade-by-trade targeting
Local Services Ads where they pay
Call tracking on every campaign
Every lead tied back to the job it became
The Challenge
Home-services clicks are urgent, competitive, and easy to overpay for. The difference between a campaign that fills the schedule and one that drains the budget comes down to four things most agencies get wrong:
Emergency trades like HVAC, plumbing, and water-damage restoration draw some of the priciest, most contested clicks in local search. Loose targeting means you pay premium rates to be found by price-shoppers and out-of-area searchers who will never book.
The first contractor to answer usually wins. Ads that generate a lead and leave it sitting lose the job to whoever picked up first — campaigns have to feed fast follow-up, not just produce a form fill and walk away.
Quote-collectors, warranty calls, DIY researchers, and people outside your service area all click the same ad. Without call tracking and call screening, you optimise toward raw form-fills instead of actual booked jobs.
Sending paid clicks to a slow homepage with the phone number buried wastes the spend. Trade-specific landing pages built for one job — with click-to-call front and centre — convert several times better.
What We Do
The Short Answer
Google Ads for contractors places your business at the top of urgent "near me" searches like "emergency plumber Calgary" and routes those clicks to fast, trade-specific landing pages. Campaigns are managed around cost per booked job — with call tracking, Local Services Ads, and negative keywords — not vanity clicks.
We start with the trades worth advertising — the jobs where margin and urgency make a paid click pay for itself. For each, we research the exact searches a homeowner runs in a hurry, build tightly themed ad groups by trade and service area, and write copy that earns the call. High-intent emergency terms get the budget; the broad, low-intent ones get filtered out with negative keywords before they ever drain the account. Where it fits, we layer in Google's Local Services Ads — the pay-per-lead, Google Guaranteed placement that sits above everything — so you capture ready-to-book demand the moment it appears.
Then we make every click count. Clicks land on fast, mobile-first landing pages built for one trade, with click-to-call front and centre and a form that takes seconds. Calls and forms are tracked back to the campaign, keyword, and ad that produced them, so you see cost per booked job, not just cost per click. Each month we shift budget toward what books work and cut what doesn't — and we tune the spend to Calgary's seasonal swings, when furnace season, spring landscaping, and storm-driven roofing demand each peak on a different calendar.
For the most urgent, high-intent searches we set up Google's Local Services Ads alongside your Search campaigns — the verified, pay-per-lead placement that sits at the very top of Google with the Google Guaranteed badge — so you capture ready-to-book demand the moment it appears.
Google Ads works best as part of a complete home-services marketing system — see it in action and in context across our
By Trade
Not every trade should be advertised the same way. An emergency plumber lives or dies on speed and the after-hours click; a roofer wins a considered, higher-ticket project over weeks; a landscaper's demand swings hard with the season. We point your budget at the trades where Google Ads actually pays for itself, and tune the bidding, copy, and landing pages to how each kind of homeowner decides.
The most urgent, highest-intent searches in home services — a dead furnace or a no-cool AC at the worst possible time. We run dayparted, aggressive Search and Local Services Ads with call tracking so your phone rings first, not fifth.
Burst pipes and backed-up drains do not wait. We capture the "emergency plumber near me" moment with fast mobile landing pages and click-to-call so the job is booked before a competitor picks up.
A mix of urgent calls and planned upgrades. We split high-intent emergency campaigns from considered project searches so each gets the bid, copy, and landing page that converts it.
Higher-ticket, considered, and storm-driven. We pair search ads with proof-rich landing pages and remarketing for the longer path from first click to signed estimate — and scale hard when a storm spikes demand.
Demand swings with the calendar. We run season-aware campaigns that ramp for spring cleanups and snow removal, so budget lands when homeowners are actually searching — not when they aren't.
The Full Funnel
The full paid-search engine behind your contractor campaigns — Search, Local Services Ads, Performance Max, and remarketing.
Explore PPC managementWin the map pack for "plumber near me" and "HVAC Calgary" so you capture the high-intent clicks you are not paying for.
Explore local SEOFast, mobile-first trade landing pages so your ad spend lands on pages built to turn clicks into booked calls.
Explore web designCompounding organic and service-area rankings that lower your blended cost per job while your ads do the heavy lifting today.
Explore home-services SEOBe the contractor ChatGPT and Google AI Overviews name when a homeowner asks who to call.
Explore GEO / AI searchThe complete home-services marketing picture — local SEO, ads, websites, and call tracking built to book more jobs year-round.
See home services marketingProof, Not Promises
These are the revenue outcomes our paid and search system produces for Calgary and Alberta service businesses — including Easy Moving Calgary, the local mover whose Google Ads returned 1,305% on ad spend in a single month. The same discipline we bring to your trade, measured to the jobs it books, not the clicks it buys.
Organic Queries
+1100%
More Leads
3×
Revenue Generated
$300K
In new revenue within 6 months
Inquiries
+195%
Organic Rank
TOP 3
Revenue Growth
3× Revenue
Revenue Growth in Pipeline
Organic Traffic
+61%
Click-Through Rate
+106%
Lead Growth
+316%
More organic leads in 3 months
More Leads
2×
Revenue Growth
3×
Return on Ad Spend
762% ROAS
Return on Ad Spend
Impressions
+342%
To Recovery
10 Days
Organic Growth
+432%
More organic clicks in ~10 days
Organic Queries
+1100%
More Leads
3×
Revenue Generated
$300K
In new revenue within 6 months
Inquiries
+195%
Organic Rank
TOP 3
Revenue Growth
3× Revenue
Revenue Growth in Pipeline
Organic Traffic
+61%
Click-Through Rate
+106%
Lead Growth
+316%
More organic leads in 3 months
More Leads
2×
Revenue Growth
3×
Return on Ad Spend
762% ROAS
Return on Ad Spend
Impressions
+342%
To Recovery
10 Days
Organic Growth
+432%
More organic clicks in ~10 days
Organic Queries
+1100%
More Leads
3×
Revenue Generated
$300K
In new revenue within 6 months
Inquiries
+195%
Organic Rank
TOP 3
Revenue Growth
3× Revenue
Revenue Growth in Pipeline
Organic Traffic
+61%
Click-Through Rate
+106%
Lead Growth
+316%
More organic leads in 3 months
More Leads
2×
Revenue Growth
3×
Return on Ad Spend
762% ROAS
Return on Ad Spend
Impressions
+342%
To Recovery
10 Days
Organic Growth
+432%
More organic clicks in ~10 days
Brands that trust us
Home Services PPC Questions
Still chewing on it? Drop us a note — we'll answer plainly, no sales pitch.
It depends on the trade. Urgent, competitive trades like HVAC, plumbing, and water-damage restoration draw higher-cost clicks, so most contractors start with a media budget of at least $1,500–$3,000/month plus management. We scope the budget to your trades and service areas and report every dollar back to cost per booked job, not just clicks.
Find Big Fox in Calgary
