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Big Fox Agency

Glossary · Local search

Google Map Pack (Local Pack)

The definition

The Google Map Pack — also called the Local Pack — is the prominent block of three local business listings, displayed alongside a map, that Google shows near the top of search results for queries with local intent.

In short

  • It typically appears for "near me" and city-specific searches like "coffee shop Calgary."
  • The three listings are drawn from Google Business Profiles, ranked by relevance, distance, and prominence.
  • It sits above the regular organic results, so it captures a large share of local clicks and calls.
  • Reviews, an optimized Google Business Profile, and proximity strongly influence who appears.

How it applies to Calgary businesses

For a Calgary service business, getting into the Map Pack is often the single biggest local-search win available. Those three spots sit at the top of the page with a map, phone numbers, and review stars, and they intercept high-intent searchers before they ever scroll to the organic links. Winning a spot comes down to a well-optimized Google Business Profile, steady genuine reviews, consistent citations, and proximity to the searcher.

Learn more: See how Big Fox Agency wins the Map Pack through Local SEO.