Skip to content
Big Fox Agency

Glossary · AI search

Generative Engine Optimization (GEO)

The definition

Generative Engine Optimization (GEO) is the practice of optimizing content so it is referenced, cited, or surfaced inside the answers produced by generative AI engines such as ChatGPT, Perplexity, and Google's AI Overviews.

In short

  • GEO targets AI-generated answers, not the traditional ranked list of blue links.
  • It rewards clear, well-structured, factually self-contained content that an AI can quote confidently.
  • Strong entity signals, schema markup, and verifiable expertise (E-E-A-T) all increase the odds of being cited.
  • It complements traditional SEO rather than replacing it — both can run on the same content.

How it applies to Calgary businesses

More and more buyers now ask an AI assistant a question instead of scrolling a results page — "best [service] in Calgary," "how do I choose a [provider]." If an AI engine can't find a clear, citable answer on your site, it cites a competitor or a directory instead, and you never appear. For Calgary businesses, GEO is how you stay visible as that shift accelerates: structuring pages so AI engines can lift a confident, attributed answer straight from your content.

Learn more: See how Big Fox Agency approaches AI Search Optimization (GEO) for Calgary businesses.